In this article I am going to explain to you 4 different terms used on the internet, website, landing page, squeeze page and sub-domain. These 4 elements all serve a very different purpose, but are all important in an overall campaign. It is important that you, your website designer and marketing firm understand the differences between these.
A website is a general term used for a multipage functional element that is online, and serves a specific purpose. This can be to promote your business, give people information or sell products and services directly. You can normally identify a website very easily by the fact that it allows you to make certain choices, such as selecting links that provide different information or other functional aspects that give you as the end user a choice of where you want to go and what information you want to read. A well designed and functional website should of course be the base of any marketing campaign you enter into, both on and offline.
Landing page is a term used for a specific page on a website, this is ideal if you are presenting special offer, introducing a new service or want to control where people go to when they first enter your website using a pre-determined link. This means if you are running a PPC campaign, banner ads, sending out email newsletters or have another controlled means of choosing where you users go on your website, a landing page is the ideal option. It allows you to make sure that users are seeing content that is relevant to what you are advertising or presenting, while still having access to the rest of your website. This can also be used for tracking purposes if you want to be able to track a specific campaign, banner or email clicks and what those specific people do once they enter your website.
A squeeze page works on a similar concept as a landing page does, with the core difference being that you do not allow users to navigate anywhere after they come to the landing page. Squeeze pages are most commonly put on a domain name that differs from that of your main website. This then allows you to market a very specific domain name with no additional information for potential customers to remember. On the squeeze page you then force users to take a specific action, be it signing up for an email subscription, purchase a specific product or fill out a form. In simple terms, on a squeeze page the user visiting the site should only have one option. Essentially you are squeezing them through a predetermined process in order for them to continue to take any further action. This format is very common with affiliate marketing, direct marketing follow-up or to build a newsletter subscriber list.
Sub-domains are very common on larger websites or websites that require some form of separate website to be run under the main domain. There are many entities that have turned to using this format since it allows for more flexibility controlling databases, looks and layouts of separate elements of a website. On larger online stores you will see how sub-domains are dedicated to specific products, while on many other website you will see sub-domains used as a direct connection with support or customer service of the business and many times as a dedicated area for membership website. Using a sub-domain is really ideal for those that are looking to gain more control of a very specific element of their website and need to manage that element separately from the rest of the website.
Knowing when to use these different elements and how to use them effectively as part of your overall marketing strategy, is really the key in generating success online. If you would like more information about how to effectively utilize these and how to best set this up, you can of course contact us and we will gladly answer any questions you may have. Utilizing these things correctly can be the difference between running a very successful campaign and simply wasting your marketing money.