Kevin from Kevin’s Fresh came to us with the idea that he wanted to make salad dressings. That was pretty much it, we then took it from there. He told us about the dressings, the concepts and what he was looking to do and we set out on a road trip, visiting some major stores to get an idea for what was already on the market. We came back to him with the clean and simple concept that matched his dressings, clean, simple natural flavors. No whacky preservatives or byproducts, and we wanted his brand to match that. In a matter of months Kevin’s Fresh was off the ground and is now working with some major retail stores that still can´t believe the fact he was a startup! Thanks to his branding and look, he was able to get in very quickly.