Call Us 855-475-6669

News and Articles

Archive

Is direct mail worth it?

Category: General Published on Aug 28 2017

A common misconception in today’s fast paced tech world is that direct mail is dead. While there has been a decrease in the amount of circulation the impact it can have on a potential customer can make it worth while. When it’s the right piece, which fits with your brand image and message, it can be just the opening you need to attract your next customer.

Read more

What do Google Updates mean for your site?

Category: Search Engine Optimization & Pay Per Click Published on Aug 24 2017

SEO Google UpdatesMost of us in the Internet marketing world are familiar with the joys of multiple random Google updates every year. Sometimes they're small and relatively easy to compensate for, other times it can take an overhaul of a site or content to make it right.

The best part about Google updates is that they are relatively unannounced and exactly what changes are made are never given to the public.  Most update changes are discovered from members of the SEO who notice the change in their analytics and run tests to see what it takes to bring their rankings back up. As part of this community, we know it can be a lot of effort and time consuming to run these kinds of tests and then implement new strategies based on the results.

Read more

A Balanced Marketing Budget Is The Key For Small Business

Category: General Published on Jun 24 2016

Many times, small businesses are under the assumption that they can’t afford to do their marketing. However, the reality is that most can’t afford to go without it. Many times doing really cool, engaging and effective marketing does not have to cost a lot, and can still be true to who you are. Here are some things for you to think about and explore as you decide to grow your small business:

Read more

Your Stuff Is Ugly, That's Why Sales Are Down

Category: Graphic Design and Branding Published on Feb 04 2016

Your stuff is ugly and your business is suffering

Was your first reaction something like: Ouch! That’s a bit harsh.

These words may not be nice, but unfortunately for many small businesses and startups they are true. While some people are blissfully unaware, many are painfully aware of the truth and will go into full denial about how their marketing material, product or service looks from the outside looking in. The reality is, it’s your baby and no parent ever wants to call their baby ugly (even if it is).

Read more

Did You Think Through Your Logo?

Category: Graphic Design and Branding Published on Jan 27 2016

Did you think your logo through, before you started using it?

It seems to be harder and harder for small businesses to justify spending money on graphic design. Many are turning to using freelancers, bid sites and who knows what else to try and get the best deal they can on their new logo design. Rarely people stop and ask why it is something you might want to spend a little money on. Here is an example as to why you might want to pay a little more to get a professional to do it, rather than just a freelancer. 

Read more

Underestimating Basics of Marketing

Category: General Published on Jan 16 2016

Do not under estimate the basics of marketing

When business owners get started they often start their business with the basics of marketing. They spend time networking, they hand out some basic reading materials and they have a small but sufficient website. What happens over time is they get more work coming in, more income and of course more expenses as well. What often happens is that they then forget about the basics, rather than building on those. 

Read more

SEO That Makes Sense

Category: Search Engine Optimization & Pay Per Click Published on Jan 13 2016

How about an SEO Campaign that makes sense?

Quite frequently we have small business owners, and often entrepreneurs that come to us for SEO work. As much as we love doing this work and have had great success with it, there is the occasional person’s heart we have to break during the initial SEO meetings. Here is how you can make sure yours won’t, at least if you want to make sure you are not wasting money.

Read more

The Death of Email Marketing

Category: General Published on Jan 07 2016

Is overuse of email marketing killing the concept?

Many of us get bombarded with emails from list we signed up for, and many that we have no idea of how we started getting them, throughout the day. We get emails from vendors, sales people, our favorite stores, our social media, our doctors, dentists, consultants and whoever else seems to want to ad us to their list or that for a moment we had a lapse of judgment and signed up for. Do we really respond to these anymore or are emails just automatically deleted by people?

Read more

The Pros Just Do It Better

Category: General Published on Nov 16 2015

When it comes to growing a business the pros do it better…

Or do they? Always keep in mind that the business you have is where it is today because of what you have done. If you are in the growth stages and the business is growing it means you have been doing something right. Time and time again we have people come to us that hired an agency or marketing company that decided it was time to re-vamp their marketing. The results can often be, almost a total loss in new customer acquisition and revenue. So why in the world would you hire a pro?

Read more

Ignoring Your Email Marketing

Category: General Published on Sep 25 2015

Do you know the ROI on your marketing? What you should be doing.  

Over the last few years more hype has been given to social media marketing than any other forms of marketing. The question always remains the same, what is the ROI on any type of marketing you do? For many entrepreneurs this is the one question they do not know the answer to. Even though they should!

Read more

Everything You Need To Know About Modern Marketing

Category: General Published on Sep 15 2015

Nothing has changed with marketing.

For some reason there is this misconception out there that marketing in a modern environment has changed. The reality is that it really has not, what has changed is the frequency in which you can get in front of consumers and the media available. Other than that… things are exactly the same as they have always been.

Read more

1 in 10 odds, what would you risk with those?

Category: General Published on Jan 06 2015

Entrepreneurs are one of a kind people. They take bad odds knowing that they are against them because they are optimists, dreamers and often want to change the world. If not the entire world, then at least the part of it they know and relate with. They often start businesses knowing that chances are it will fail, at least statistically. 

Read more

Social Media - the resource thief or millionaire maker?

Category: Social Media Marketing Published on Aug 16 2013

Once upon a time, there was a place where users could share information about their day, who they are friends with and generally stalk each other online. Before the time of Facebook, there was a place called Myspace. Back in the early days of social media, it was the hottest thing in marketing. Marketers generated millions of dollars in business, using nothing but social media. Does this marketing method still work today?

Read more

We can help improve your search ranking and visibility!

Category: Search Engine Optimization & Pay Per Click Published on Aug 15 2013

That is the subject or first line in many emails that you will see coming into your mailbox. We have clients that forward these emails to us and have people that call us and ask about this. So we figured it was time to explain why you should just delete these emails and pretend you never saw them.

Read more

The great hype of social media marketing – all misunderstood

Category: Social Media Marketing Published on Aug 13 2013

Social media marketing does not just mean marketing on Facebook, Linkedin and Google+. The more you think social media is about posting a few social media websites, the more off track your social media marketing will get. Here is how Merriam Webster defines social media “forms of electronic through which users create online communities to share information, ideas, personal messages, and other content”. Now what does that really mean? Creating an online community to share information, ideas and more importantly other content?

Read more

PR is the old SEO, or is it?

Category: Search Engine Optimization & Pay Per Click Published on Aug 08 2013

There are many people out there that think PR is slowly fading, that it is a field that is no longer as important as it used to be, we beg to differ! PR is still a vital part of your marketing, the only thing that has really changed, is where you content is distributed and more importantly how it is used.

Read more

Website designer, website developer or website assembler?

Category: Website Design & Development Published on Apr 30 2013

Website design is a very broad term used and can cause confusion for most people that are looking to get their business online. In fact, it is so confusing that many companies that provide the service of getting your business online, are not even sure what category they belong to. Hopefully this will help you understand who does what, which then can help you decide which one is best for you.

Read more

Social Media - the resource thief or millionaire maker?

Category: Social Media Marketing Published on Apr 30 2013

Once upon a time, there was a place where users could share information about their day, who they are friends with and generally stalk each other online. Before the time of Facebook, there was a place called Myspace. Back in the early days of social media, it was the hottest thing in marketing. Marketers generated millions of dollars in business, using nothing but social media. Does this marketing method still work today?

Read more

Just use clipart as your logo, you will be fine!

Category: Graphic Design and Branding Published on Jan 04 2013

Countless times we have heard this from business owners, consultants and various startups. Focus on getting the name right, make sure it explains what you do, who you are and what you offer people don´t worry about a logo right now. That is the common theme we hear and couldn´t be farther from the truth. In reality your name is almost irrelevant compared to your logo. Make sure you get it right!

Read more

Is social media a viable marketing strategy for small business?

Category: Social Media Marketing Published on Nov 22 2012

The topic of social media is always a hot one. We keep hearing from people (not in marketing) that this is a great way to market your product and services, especially if you are on a budget. We question where these ideas come from and why people have it in their minds that this is something every business should be doing.

Read more

« Prev