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News and Articles


Is social media a viable marketing strategy for small business?

Category: Social Media Marketing Published on Nov 22 2012

The topic of social media is always a hot one. We keep hearing from people (not in marketing) that this is a great way to market your product and services, especially if you are on a budget. We question where these ideas come from and why people have it in their minds that this is something every business should be doing.

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Google does it again!

Category: Search Engine Optimization & Pay Per Click Published on Sep 13 2012

They are on a roll with updating the algorithm, trying to make things better for their users. As much as we appreciate Google working on this, we understand that it may create problems for the SEO people. But this is once again good news for you and your small business, as this update now will try to rank more time relevant content first.

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Is your Pay per Click marketing a budget vampire?

Category: Search Engine Optimization & Pay Per Click Published on Mar 21 2012

No we are not asking if Pay per click campaigns suck, but rather if you think they will drain your budget like a vampire would drain your blood. The truth is that pay per click campaigns, can be your best friend or your worst enemy. It all depends on how you have it setup and what you need as far as a return to make it worthwhile. Here is some more info on how this all works.

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What is the true cost of cheap or free?

Category: General Published on Mar 21 2012

We run into a lot of people that keep saying how good of a deal they got, because something was free. Just because something was free or really cheap, does that mean you got a good deal? The answer to that is in the question itself, especially when it comes to your business and your brand.

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Is open source right for me?

Category: Website Design & Development Published on Jan 30 2012

When we talk about open source software we are of course referring to the ones that apply to this industry. So this would include software like Wordpress, Joomla, Wordpress and others that people use to manage their website. But the answer to the question is, it might be right for you.

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Just starting out your business and no idea where to start?

Category: General Published on Jan 30 2012

Every year thousands of new businesses open up, yet the market doesn´t get condensed because as quickly as they came, they are gone again. Most of these businesses never even understand why this happened, other than the fact that they didn´t make any money. So what can you do differently in order to maximize your success? Here are a few tips that we hope you can use.

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What if my website was a car?

Category: Website Design & Development Published on Nov 08 2011

Yes, we know this may sound odd, but in this article we will explain how buying a website relates to buying a car. What type of car would be comparable to the types of websites you would look at buying and hopefully help explain that a comparing what you are getting is not always comparing quotes head on.

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Google drop you for no reason, really, that is what you think?

Category: Search Engine Optimization & Pay Per Click Published on Aug 01 2011

Over the last few weeks there has been a lot of talk about the algorithm change Google did and the effects it has had on website rankings. Not too any surprise the outcries are coming from websites that have relied on being found on Google, and made money from selling ads on their websites, are complaining the most. But what does this really mean, once you get past all the chatter out there of how in-just Google is by doing this.

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Is your industry the next dinosaur?

Category: General Published on May 07 2011

The way things are going with technology it seems like more and more industries are falling victim to technological evolution. 5 years ago, could you have predicted that Blockbuster would be closing the majority of their stores? Many people could have, but for some reason most people still seem surprised. The reason I wanted to write about this is simple, as a business owner you have to stay alert and understand that technology will affect your business at some point, regardless of your industry.

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Groupon and Living Social hot topic or great marketing strategy?

Category: General Published on May 05 2011

Recently more and more people have started asking us if using marketing  services such as Groupon or Living Social is a good idea, or if it is  something they will lose money on. The answer to that question is  simple, but will require some explanation. If done right, these  marketing tools can be just as good as any other tool you have access  to.

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PPC campaigns - the devil in disguise?

Category: Search Engine Optimization & Pay Per Click Published on Apr 01 2011

Recently more and more small business owners have told me how PPC (Pay Per Click) campaigns are the money devil in disguise. How they setup their campaign, or has yellow companies set them up, and it costing far more than what they are getting from it. So are Pay per Click the devil in disguise, or could there possibly be more to the story?

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SEO is not rocket science!

Category: Search Engine Optimization & Pay Per Click Published on Mar 10 2011

Recently it crossed my mind that many people that are selling SEO services out there have a hard time telling people what it is they really do. Does it help to make it seem like what you are doing is rocket science? Well, SEO is not rocket science and neither is the reason for why you should consider doing at least the basic SEO or hire someone to do it for you.

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Do you think your graphic designer is doing your marketing?

Category: Graphic Design and Branding Published on Mar 02 2011

Very often we run into business owners that say they are doing marketing and start pulling out all the materials they have had created. After looking at the materials, we start noticing a common pattern. Every piece was designed as an individual piece with no regard as to a marketing strategy.

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Website, squeeze page, landing page or sub-domain, which do I use?

Category: Website Design & Development Published on Mar 01 2011

In this article I am going to explain to you 4 different terms used on the internet, website, landing page, squeeze page and sub-domain. These 4 elements all serve a very different purpose, but are all important in an overall campaign. It is important that you, your website designer and marketing firm understand the differences between these.

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What should I spend on internet marketing for my small business?

Category: General Published on Feb 28 2011

With more and more of the large corporations, spending a large part of their total marketing dollars on online marketing, many small businesses owners think they have to follow suit. But moving a large part of your small business marketing budget online may not be what you should be doing.

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Local PPC (pay pr click) campaigns - Rip off or great ROI?

Category: Search Engine Optimization & Pay Per Click Published on Feb 21 2011

It always seems like small business owners are late to catch on to certain types of marketing and PPC or Pay pr click is no exception to that. Granted many small business owner have been using 3rd party services to manage their PPC, but never fully understood its full potential. So is local PPC a rip off or is the greatest thing for small business owners that want to market since the direct mail piece?

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Internet marketing requires basic business sense

Category: General Published on Feb 18 2011

Many people talk as if internet marketing is something everyone should get into because it is so easy to do and there is so much money to be made online. Unfortunately internet marketing is just like any other business, 9 out of 10 never make any money and end up quitting. This means that only about 10% of people actually end up making any money from their work on the internet.

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5 simple steps to improve profits your website

Category: Website Design & Development Published on Feb 08 2011

Many times small business owner buy websites from a so called professional website designer, yet the website fails to deliver results because it is not setup as a proper marketing tool. There are also many small business owners that choose to do it themselves but are not sure what needs to be on the site for it to deliver results. Hopefully this will help you get started in seeing some results from your website.

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I have someone that

Category: Website Design & Development Published on Feb 02 2011

Almost every small business has a guy that “does” their website. But the question is what is it that he really does other than having set it up for you? The reality is that most of the people out there that are “doing” websites for small businesses are really not utilizing the internet to the fullest extent to help you grow your business. They are simply sitting around waiting for you to tell them what you want to do next and then add that information to your website. Sorry to say, things no longer work like that and you are using ancient methods to reach a new market.

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Is your website just an extended business card or is it a marketing and sales tool?

Category: Website Design & Development Published on Jan 31 2011

With the internet being even more competitive today than it was 7 years ago when I started in the online marketing industry being able to utilize it matters even more. Yet for some reason there are still businesses out there that think they can get away with having a website that not only does not provide results, but also looks like their 13 year old nephew set it up.

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