Articles

I was watching a show on television called Kitchen Nightmares featuring the man from Hell’s Kitchen, the ever so wonderful and soft spoken Chef Gordon Ramsay. Now besides the fact that he finds restaurants that are really in trouble and helps them, which of course is very nice of him, there is something more that can be learned from this show. As a marketer and a former restaurant owner this show is of course right up my alley. Especially since there is so much marketing value in the show.

When a small business decides to take their business online there are usually several mistakes that they do. This is partially due to lack of experience and often lack of knowledge. There seems to be a trend that small businesses think of their website as an online business card instead of a marketing tool. That is where the majority of them go wrong. So let’s take a look at some of the most common mistakes done when a small business takes their business online.

After working in the website design and online marketing field for over 10 years I have looked at and analyzed thousands of websites and hundreds of website design companies. What I have found out over the years is that most “cheap” website design firms actually “scam” their clients by offering many additional services that are already FREE and only take a few seconds to setup or do!

I remember a few years ago when I worked for a small business owner. It was a very unique experience that taught me quite a bit about what a single person can do, an even more important what a single person can not do!