Articles

Branding has been known throughout history, both in ancient tribes and what may be a little closer to us. A way to mark your cattle so everyone knew who the herd belonged to. The question is, how do people know your herd, would they even know who you are if they saw your herd?

Not to long ago I was at a small business networking meeting. Somehow during the meeting I and a few other business owners got into a discussion about online marketing and websites. To no surprise none of the business owners I talked to were doing any type of active online marketing. Most of them had an online business card (2-3 page website) that had no purpose other than to give a phone number and address so people could contact them during business hours.

Following up on the changes on Google, there has been a trend of comments and advisements made to the webmasters of new and developing markets. This brings up some very interesting questions. Are the “old” SEO techniques becoming obsolete, and are SEO experts justifying the way they do things instead of adapting to what Google is doing?

Multi-level marketing is not what it used to be, at least for those MLM businesses that have picked up on technology and started utilizing it fully. Every day more and more people within the MLM industry realize the potential of using technology and the main company is left behind.

The global internet is not as global as small business owners may think it is, in fact the global internet can be extremely effective for local markets. If a small business takes the time to develop their website to be an online marketing tool instead of just an online business card they could tap into a market beyond their expectations. The internet and website design are a tool and market that small business underestimate. The reason is most often that they think it is too costly. The truth of the matter is small business often make a very crucial mistake. They deal with a “website designer” instead of dealing with an online marketing company to develop their small business website.