Many times small business owner buy websites from a so called professional website designer, yet the website fails to deliver results because it is not setup as a proper marketing tool. There are also many small business owners that choose to do it themselves but are not sure what needs to be on the site for it to deliver results. Hopefully this will help you get started in seeing some results from your website.
Almost every small business has a guy that “does” their website. But the question is what is it that he really does other than having set it up for you? The reality is that most of the people out there that are “doing” websites for small businesses are really not utilizing the internet to the fullest extent to help you grow your business. They are simply sitting around waiting for you to tell them what you want to do next and then add that information to your website. Sorry to say, things no longer work like that and you are using ancient methods to reach a new market.
With the internet being even more competitive today than it was 7 years ago when I started in the online marketing industry being able to utilize it matters even more. Yet for some reason there are still businesses out there that think they can get away with having a website that not only does not provide results, but also looks like their 13 year old nephew set it up.
42% of all consumers look for your business online before they do business with you. Does your website make the cut? Most small business owners have no idea of how much business they are loosing every day because their website is not up to par. It is really a shame that this happens as much as it does on a daily basis.
Most business owners and startups have gotten quotes from both website designers and marketing companies that range in the thousands of dollars. These companies have often also looked at do-it-yourself solutions and solutions that are templated in order to save money. But is $3000, $5000 or $20.000 for a website really worth it?
