Articles

Very often we run into business owners that say they are doing marketing and start pulling out all the materials they have had created. After looking at the materials, we start noticing a common pattern. Every piece was designed as an individual piece with no regard as to a marketing strategy.

In this article I am going to explain to you 4 different terms used on the internet, website, landing page, squeeze page and sub-domain. These 4 elements all serve a very different purpose, but are all important in an overall campaign. It is important that you, your website designer and marketing firm understand the differences between these.

With more and more of the large corporations, spending a large part of their total marketing dollars on online marketing, many small businesses owners think they have to follow suit. But moving a large part of your small business marketing budget online may not be what you should be doing.

Many people talk as if internet marketing is something everyone should get into because it is so easy to do and there is so much money to be made online. Unfortunately internet marketing is just like any other business, 9 out of 10 never make any money and end up quitting. This means that only about 10% of people actually end up making any money from their work on the internet.

It always seems like small business owners are late to catch on to certain types of marketing and PPC or Pay pr click is no exception to that. Granted many small business owner have been using 3rd party services to manage their PPC, but never fully understood its full potential. So is local PPC a rip off or is the greatest thing for small business owners that want to market since the direct mail piece?