Articles

When we talk about open source software we are of course referring to the ones that apply to this industry. So this would include software like Wordpress, Joomla, Wordpress and others that people use to manage their website. But the answer to the question is, it might be right for you.

Every year thousands of new businesses open up, yet the market doesn´t get condensed because as quickly as they came, they are gone again. Most of these businesses never even understand why this happened, other than the fact that they didn´t make any money. So what can you do differently in order to maximize your success? Here are a few tips that we hope you can use.

Yes, we know this may sound odd, but in this article we will explain how buying a website relates to buying a car. What type of car would be comparable to the types of websites you would look at buying and hopefully help explain that a comparing what you are getting is not always comparing quotes head on.

Recently more and more people have started asking us if using marketing  services such as Groupon or Living Social is a good idea, or if it is  something they will lose money on. The answer to that question is  simple, but will require some explanation. If done right, these  marketing tools can be just as good as any other tool you have access  to.

Website design is a very broad term used and can cause confusion for most people that are looking to get their business online. In fact, it is so confusing that many companies that provide the service of getting your business online, are not even sure what category they belong to. Hopefully this will help you understand who does what, which then can help you decide which one is best for you. 

Over the last few weeks there has been a lot of talk about the algorithm change Google did and the effects it has had on website rankings. Not too any surprise the outcries are coming from websites that have relied on being found on Google, and made money from selling ads on their websites, are complaining the most. But what does this really mean, once you get past all the chatter out there of how in-just Google is by doing this.

The way things are going with technology it seems like more and more industries are falling victim to technological evolution. 5 years ago, could you have predicted that Blockbuster would be closing the majority of their stores? Many people could have, but for some reason most people still seem surprised. The reason I wanted to write about this is simple, as a business owner you have to stay alert and understand that technology will affect your business at some point, regardless of your industry.

Recently it crossed my mind that many people that are selling SEO services out there have a hard time telling people what it is they really do. Does it help to make it seem like what you are doing is rocket science? Well, SEO is not rocket science and neither is the reason for why you should consider doing at least the basic SEO or hire someone to do it for you.

Recently more and more small business owners have told me how PPC (Pay Per Click) campaigns are the money devil in disguise. How they setup their campaign, or has yellow companies set them up, and it costing far more than what they are getting from it. So are Pay per Click the devil in disguise, or could there possibly be more to the story?

Very often we run into business owners that say they are doing marketing and start pulling out all the materials they have had created. After looking at the materials, we start noticing a common pattern. Every piece was designed as an individual piece with no regard as to a marketing strategy.