When it comes to website design and development for your small business, it’s not only about getting it done, but also getting it done right the first time. It’s about making sure that your website delivers results. It’s about delivering that perfect balance between website design and functionality. It’s about growing your business, automating lead generation and increasing online sales. It’s about launching the most powerful marketing tool available and allowing internet automation to work in your favor!
It is nice to delegate online marketing and lead generation to the experts without any worries. Yes, we can take care of this for you, while at the same time, allowing you to focus on what you do best! No hype, no shiny objects, no smoke and mirrors. We only use methods that have been proven to work, over and over again, for all industries. Whether our clients are barbers, doctors, bakers or attorneys, our goal always remains the same - generate more leads that turn into more sales. This is what online marketing is supposed to do!
As part of our process, our goal is to understand who you are as a business and brand. By asking critical questions we are able to creatively match your business, design and branding with your target audience. Every business has its unique qualities, history and experiences to share with its customers and properly conveying them is key. Plus, your marketing and collateral material must reflect your branding and match the internal working of your business.
Print and direct mail are still an important part of any marketing campaign. When utilized properly print pieces can have a greater impact than any other marketing tool in your arsenal. When the right design meets the right paper, combined with the right strategy the results can be amazing. Direct mail still has one of the highest response rates of any marketing tools available to business today, this is why we always consider it as an option for anyone looking to grow their business.
Want to make it really simple and have us handle all of your marketing? No problem, that is why we offer complete marketing packages so you can focus on your business. Delegate to the specialists, so that you can do what you do best – run your business! That combination will inevitably lead to one thing…business growth!
Many times, small businesses are under the assumption that they can’t afford to do their marketing. However, the reality is that most can’t afford to go without it. Many times doing really cool, engaging and effective marketing does not have to cost a lot, and can still be true to who you are. Here are some things for you to think about and explore as you decide to grow your small business:
Your stuff is ugly and your business is suffering
Was your first reaction something like: Ouch! That’s a bit harsh.
These words may not be nice, but unfortunately for many small businesses and startups they are true. While some people are blissfully unaware, many are painfully aware of the truth and will go into full denial about how their marketing material, product or service looks from the outside looking in. The reality is, it’s your baby and no parent ever wants to call their baby ugly (even if it is).
Did you think your logo through, before you started using it?
It seems to be harder and harder for small businesses to justify spending money on graphic design. Many are turning to using freelancers, bid sites and who knows what else to try and get the best deal they can on their new logo design. Rarely people stop and ask why it is something you might want to spend a little money on. Here is an example as to why you might want to pay a little more to get a professional to do it, rather than just a freelancer.
Do not under estimate the basics of marketing
When business owners get started they often start their business with the basics of marketing. They spend time networking, they hand out some basic reading materials and they have a small but sufficient website. What happens over time is they get more work coming in, more income and of course more expenses as well. What often happens is that they then forget about the basics, rather than building on those.