Once upon a time, there was a place where users could share information about their day, who they are friends with and generally stalk each other online. Before the time of Facebook, there was a place called Myspace. Back in the early days of social media, it was the hottest thing in marketing. Marketers generated millions of dollars in business, using nothing but social media. Does this marketing method still work today?
That is the subject or first line in many emails that you will see coming into your mailbox. We have clients that forward these emails to us and have people that call us and ask about this. So we figured it was time to explain why you should just delete these emails and pretend you never saw them.
Social media marketing does not just mean marketing on Facebook, Linkedin and Google+. The more you think social media is about posting a few social media websites, the more off track your social media marketing will get. Here is how Merriam Webster defines social media “forms of electronic through which users create online communities to share information, ideas, personal messages, and other content”. Now what does that really mean? Creating an online community to share information, ideas and more importantly other content?